Media Planning & Buying

The extensive media assistance provided by High Profile Media – ideal where relatively modest spends are involved – adds up to maximum impact from budgets, as clients' advertising campaigns are researched, planned, negotiated, booked and progress-chased. Subject to media commission levels, this service is usually provided free of charge.

Precisely the right media are identified for each and every campaign; best-possible rates are bargained for, utlising multi-million pounds of buying power; there is persistent follow-through for ideal positioning; all with the important ability to grasp unexpected opportunities and help clients profit from the volatility which is today's media norm.

High Profile Media uses its tracts of up-to-the-minute media data, coupled with research capability and industry experience, to identify the most suitable vehicles for each campaign or programme. Next, it enters into initial negotiations on advertising rates and add-on offers. The result is a set of recommendations and outline schedule(s) for client discussion.

Once the way forward has been agreed, detailed negotiations for prices and positioning are entered into, leading to final media bookings, the latter stage carried out by High Profile's long-standing media buying associate in London – although all client liaison and reporting remain the responsibilities of High Profile, which is always the service manager. Rate reductions achieved are passed on to the client. High Profile then deals with as much of the post-bookings administration as may be required: copy supply, media queries, verifications, etc.

The service is operated by accredited, industry-recognised advertising space specialists, working with international, national and regional newspapers, trade and consumer magazines, outdoor sites, radio and television, plus the new electronic media. Making advertising produce for you as never before.

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Public Relations • Creative Design • Media Management • Press Office