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| Media
Planning & Buying
The
extensive media assistance provided by High Profile Media ideal
where relatively modest spends are involved adds up to maximum
impact from budgets, as clients' advertising campaigns are researched,
planned, negotiated, booked and progress-chased. Subject to media commission
levels, this service is usually provided free of charge. High Profile Media uses its tracts of up-to-the-minute media data, coupled with research capability and industry experience, to identify the most suitable vehicles for each campaign or programme. Next, it enters into initial negotiations on advertising rates and add-on offers. The result is a set of recommendations and outline schedule(s) for client discussion. Once the way forward has been agreed, detailed negotiations for prices and positioning are entered into, leading to final media bookings, the latter stage carried out by High Profile's long-standing media buying associate in London – although all client liaison and reporting remain the responsibilities of High Profile, which is always the service manager. Rate reductions achieved are passed on to the client. High Profile then deals with as much of the post-bookings administration as may be required: copy supply, media queries, verifications, etc. The service is operated by accredited, industry-recognised advertising space specialists, working with international, national and regional newspapers, trade and consumer magazines, outdoor sites, radio and television, plus the new electronic media. Making advertising produce for you as never before.
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